Privacy Statement

Overview
Your business is very important to us. That is why we at Darling Pet Boutique are dedicated to protecting your privacy and personal information. All of your personal information at Darling Pet Boutique is protected by our secure (SSL) encryption technology. This securely encrypts and protects all of your personal info, including your name, address, and credit card information so that it can't be read by anyone else over the internet. Any information you provide us with is used to process your order. We never sell or distribute information on any of our customers to a third party. Information about our customers is a vital part of our business, and we do not believe in selling it to others. By visiting Darling Pet Boutique, you are accepting the practices described in this Privacy Policy. This Policy may change from time to time, so please check back periodically.

What We Collect
In order to provide you with an extensive product selection and a great shopping experience, Darling Pet Boutique collects two types of information about its visitors: Individual Information and Non-Individual Information. Our primary goal in collecting this information is to fill your order, respond to your requests, communicate with you, and improve our site.

Individual Information
Individual Information refers to information that is specific to you. Personal information is requested when you register and set up an account, order a product, and send us feedback. We store any information that we receive from you. This information might include your name, billing and shipping addresses, telephone number, email address, and product details. With this information, Darling Pet Boutique can fill your orders, communicate with you about your order, send you promotional materials, and provide you customer service.

If you contact Darling Pet Boutique by telephone, email or letter, we may keep a record of your correspondence or comments. If you report a problem with our site, we may collect such information in a file specific to you. If you contact us through our feedback area or by calling one of our customer service representatives, we may ask for your name, email address and order information to reply to you. If other users or third parties sends us correspondence about your activities or purchases on our site, we may keep the information in a file specific to you.

We may send you emails regarding current promotions, specials and new additions to the site. You may "opt-out," or unsubscribe from our newsletters by following the unsubscribe instructions in any email you receive from us, or by sending an email to

Non-Individual Information
This refers to information we gather on an aggregate level. We collect information about where our customers shop on our site. This information is compiled and analyzed on both a personal and an aggregated basis. This information may include the web site's URL address that you just came from, which URL you go to afterward, what browser you are using, and your IP address. An IP address is an identifier for a computer or device on the internet, which is required in order for users to communicate on the Internet, browse and shop.

On an aggregated basis, we collect anonymous data related to the pages, products, downloads and other content that is sampled, clicked on, streamed, searched for, transferred from and downloaded. We also track customers' traffic patterns throughout their online session, including which pages and information a customer views while using the site and what items they place in their basket or purchase. We use your IP address to diagnose problems with our servers, software, to administer our site, and to gather demographic information.

Cookies
Like many web sites, we use "cookies" and obtain certain types of information when your Web browser accesses our site. Cookies are alphanumeric identifiers that we transfer to your computer's hard drive through your Web browser to enable our systems to recognize your browser. The Help portion of the toolbar on most browsers will tell you how to prevent your browser from accepting new cookies, how to have the browser notify you when you receive a new cookie, or how to disable cookies altogether.

Conditions of Use, Notices, and Revisions
If you choose to visit Darling Pet Boutique, your visit and any dispute over privacy is subject to this Privacy Policy and our Terms & Conditions. This Privacy Policy was last updated on November 16, 2005. If we make changes to any terms or conditions of this Policy, the changes will be posted in this document so that you will always know what information we gather, how we might use that information and to whom we will disclose it. We may change, modify, add or remove portions of this Policy at any time, and any changes will become effective immediately when posted on DarlingPetBoutique.com.